Wed. Reading

As I read through the essay on stereotypes and advertisement, I was surprised to see how insecure white americans are. We love to hurt people and make them feel inferior to us. We use the stereotypes of Asain americans, african americans, and hispanic americans, to sell products. It pathetic that even after the Civil Rights Movement we are still having to deal with stereotypes, and racial slurs. Although it was stated that laws have been helping the minorities and that stereotyping in advertisement is nearly gone, it is still there in some form or another. White americans are too insecure to sell the real product that rely on the racist and insecure people to buy a product only because it has a racial slur or a durogatory saying in the catch phrase. It was also interesting to see which company used this for their benefit. Cream of Wheat and Aunt Jemima were the 2 most shocking, to me. I love aunt Jemima and her pancakes, not because she is african american but because her darn pancakes are good. Cream of Wheat, although I think it is nasty, it has been around for like ever, and to see that they haven't learned anything over the years is ridiculuos.